One of the most enjoyable pieces of work I do at the moment is with a top flight creative agency in Manchester. Owned and managed by two of life’s good guys, they have wrought massive change to their company over the last twelve months as they have absorbed new techniques in business strategy and seen real business growth as a result of the changes they have made.

When I met them, the first thing that was obvious was that corporately, the tail was wagging the dog! The direction of the business effort was wrong, both internally and externally with staff and management priorities juxtaposed in a way that was driving the directors into the ground whilst absolving the staff of real responsibility.

Externally, there is now a real focus on strategic rather than tactical engagement with clients and the results are impressive. Seamlessly they have transformed these two areas and the financial performance reflects the efforts of their change management activity.