Do we - or are we missing the point again. Be honest, the statement has much more integrity as I need more profits! As opposed to not wanting more sales volumes, I actually do want more customers – because I love the adrenaline rush of a new assignment, the challenge of a new set of business issues to be resolved and the opportunity to work with another set of business colleagues – hope that doesn’t make me sound too sad!
For my clients, identifying the right customer target groups and building irrefutable competitive positions for them in those customers’ minds is a terrific challenge. I think we all realise that the days of developing products or services and going out to find a market to buy them has long gone. Nowadays, this model represents the changing way that businesses think (and why they get better results!!) – as the approach has shifted towards customer orientation.
