So let's consider the minefield that is digital marketing, and try to make it simpler!
Digital marketing is not new marketing. Digital marketing is the description used to group together all those different new electronic media, which carry our messages to our key audiences.
The concept is nothing new. Years ago it was carrier pigeon, a man carrying an 'A' board on his shoulders or some bloke in the street with a megaphone!
Today we have websites, email, SMS, blogs, online advertising, SEO, Social Media by the dozen, and more. And if you listen to some "marketers" we need to have it all!
So let me tell you a story about a driving school, which I hope puts it all into context. Imagine a driving school and its core customer. Aged 17 - 23; tech savvy; lives online, on their phone.
To reach them we used viral SMS; lots of Social Media content; boosted posts; targeted Facebook advertising; Instagram etc.
Guess the 2nd largest target customer group? Ladies in their 60's or early 70's who had been recently widowed.
Their husband had done most of the driving and even though they held licenses, they needed a refresher to help them get back on the road. Digital marketing? I don't think so! To this audience, viral implies a visit to the doctor!
For them we promoted offline, in the library; church magazine; the Surgery; Community newspaper or magazine; word of mouth at local societies.
Digital is just a means of carrying a message to an audience. So before you are led into some bamboozling activities, why not talk to us about where the investment ought to be made, and your ROI.